ANALYSIS OF GLOBALIZATION DISCOURSE IN ANTHROPOLOGY TEXTBOOKS: TWO TEXTUAL INTERPRETATIONS OF THE SAME PROBLEM (THEORETICAL AND PRACTICAL ASPECTS)
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Abstract
This article examines the textual representation of globalization through discourse analysis, a central topic in modern philology and text linguistics. Using a single core issue—the process of globalization and its socio-cultural impacts—the study investigates how two distinct anthropology textbooks, Perspectives: An Open Introduction to Cultural Anthropology and Shared Voices: An Introduction to Cultural Anthropology, deploy different discursive tools, conceptual frameworks, and linguistic mechanisms to construct meaning. The paper demonstrates the essential role of linguistic discourse analysis in understanding social processes within the humanities during an era of global transformations.
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References
Brown, N., de González, T. V., & Lader, T. (Eds.). (2020). Perspectives: An Open Introduction to Cultural Anthropology (2nd ed.). American Anthropological Association. https://perspectives.americananthro.org/
Shared Voices Collective. (2021). Shared Voices: An Introduction to Cultural Anthropology. Open Educational Resources / Milne Open Textbooks.
Beaugrande, R.-A. de, & Dressler, U. (1981). Introduction to text linguistics. Longman.
Fairclough, N. (2010). Critical discourse analysis: The critical study of language (2nd ed.). Routledge.